The Story Behind the Social Glow-Up Kit (And What’s Inside)

The Story Behind the Social Glow-Up Kit (And What’s Inside)

✨ What I Wish I Had When I Started

When I began building 2 Hearts, it started with clothing — but what I was really trying to create was confidence. And as I stepped into the world of content, connection, and brand building, I realized:

There wasn’t a system that felt beautiful, empowering, and actually useful for planning my content.

Everything felt overwhelming, cluttered, or too generic.
So I made the thing I couldn’t find.

💡 Why I Created The Glow-Up Kit

This kit was born out of frustration meets inspiration. I knew I wanted something that would:

  • Help me stay consistent
  • Reflect my brand visually
  • Keep me focused without being rigid
  • Inspire me to actually enjoy planning

I built The Social Glow-Up Kit for creators like you — the ones building something meaningful, showing up for their brand, and craving a little more alignment (and beauty!) in their workflow.

📦 What’s Inside the Kit

Here’s what you’ll get inside this powerful digital toolkit:

  • Brand Clarity Worksheet
    Get clear on your voice, vision, and purpose.
  • ✅ Content Pillar Guide
    Build the 3–5 themes that your brand can stand on.
  • ✅ Weekly + Monthly Content Planners
    Plan your posts with ease and intention.
  • ✅ Caption Starters + Engagement Hooks
    For those “I have no idea what to write” moments.
  • ✅ Analytics Tracker
    Keep tabs on what’s working — and grow smarter.
  • ✅ Moodboards + Style Prompts
    Stay aligned with your visual vibe and energy.
  • ✅ Bonus: Content Audit Checklist
    Reset your brand presence in under 30 minutes.

All files are ready to use in GoodNotes, on your iPad, or print at home. No fluff. Just beautifully organized pages that help you glow.

💖 How It Helps Creators of All Levels

Whether you're just starting your brand or scaling into full-time content creation, this kit helps you:

  • Stop second-guessing what to post
  • Plan with confidence and consistency
  • Build a brand that feels like you
  • Save time, reduce stress, and glow online

🎀 Behind the Scenes

This kit was built in Canva over weeks of edits, testing, and heart. Every page was crafted to feel soft, empowering, and functional — because being organized doesn’t mean you have to be boring.

You’ll notice soft blush tones, airy white space, and light layout designs — all chosen to make your planning time feel like something you actually look forward to.

✨ I even tested it using my own brand content each week — and now I can’t plan without it.

With love,
Jay, Founder of 2 Hearts Style Studio 🩵 🩷

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